Select Page
Genesis of the Just Be Cool Project

Genesis of the Just Be Cool Project

Sometimes things take time to grow, and big ideas are no different. In many ways the Just Be Cool project began with music. Years ago, six teachers including Paco and me, each from a different cultural background, with different expertise, came together to make some...
My dad and his good friend Fred

My dad and his good friend Fred

I have been deeply troubled by the increasing level of hateful and divisiveness rhetoric. Recently, I lay in bed unable to sleep thinking about my dad and his good friend Fred. Let me tell you about them. My dad was was the kind of person who would pull over to help...
Just Be Cool – Music Video

Just Be Cool – Music Video

Lose the hate Don’t act the fool Spewing words Vile and cruel These are the first four lines of our “Just be Cool” song, inspired by the campaign. We hope that its message serves as a mantra for how we all should live our lives. 7-year-old Ryan is the star of...

Just Be Cool

A T-shirt that promotes inclusivity and positivity in turbulent times. Support us on Kickstarter. Like us on...